Canadian pop singer Justin Bieber was barely into his teens when he released his 2009 debut, My World, and became one of the youngest success stories in contemporary pop when it went either platinum or double platinum in several countries. For the next few years, successive releases -- including remix compilations, acoustic sets, a documentary tie-in, a Christmas album, and even some proper studio recordings -- shot forth at a dizzying rate. Bieber developed a massive global following, named Beliebers. During the early 2010s, his recording activity slowed but he rebounded during the middle of that decade with the Grammy-nominated 2015 album Purpose.
A native of Stratford, Ontario, Bieber placed second in a local 2007 singing competition and began posting his performances on YouTube. The videos caught the attention of Scooter Braun, a talent agent and former So So Def marketing executive, who helped Bieber land an impromptu audition with the R&B star Usher. Impressed by what he saw, Usher -- along with Island/Def Jam chairman L.A. Reid -- quickly signed the 15-year-old Bieber to a recording contract.
Bieber released his first single, "One Time," in May 2009. Supported by a popular video that featured an appearance by Usher, "One Time" went platinum in both Canada and America, a feat that was replicated later that year with the release of My World. The disc was technically an EP, featuring only seven songs, but it reached number six on the Billboard 200 album chart and sold over a million copies. Less than a year after his debut, Bieber returned with the "second half" of My World, a ten-song release titled My World 2.0. Further demonstrating his and his management's marketing power, over 8,000 fans who pre-ordered My World 2.0 had their head shots used in a photo mosaic (formed to look like a portrait of Bieber) that was displayed on the back side of the disc's booklet. The release topped the Billboard 200. A few weeks later, a combination of My World and My World 2.0, titled My Worlds, appeared in some territor